An eCommerce strategy must take into account industry best practices, data-driven decisions and proven features and functionality. At Indaba, we have developed our consultation and auditing services through years of eCommerce experience. We have seen trends come and go, and we have helped our clients capitalize on features that increase sales, improve customer experience and boost conversions. Our deep-dive audit leverages this expertise, incorporating data analysis to provide an actionable plan for site improvement. We evaluate current site performance from several vantage points (usability, analytics, codebase) and recommend improvements with immediate impact on the bottom line. Included are short and long-term strategies to ensure your business continues to grow and outpace the competition.