The eCommerce boom has not only created a hyper-competitive merchant landscape in response to ever-evolving consumer needs.
It has also triggered a staggering increase in vendor and technology options. While choice and competition is good, modern B2B and B2C companies are increasingly faced with an overwhelming sea of decisions to successfully and constantly steer their business ahead of the competition.
Making technology choices based on specific, research-based evidence of your business, and customer needs, is critical when striving to stay relevant in any market today. Indaba takes the requisite time to understand the metrics that should always drive collaborative decision-making. This collaboration enables all stakeholders to be identified and heard. In turn, every solution contains an appropriate mix of learnings from past experiences and forward-looking strategies to select the right vendors and technologies.
Indaba’s partnerships with our customers aim to create lasting relationships that deepen our understanding for facing unique challenges and opportunities over the short and long term.