We’re thrilled to announce that Karcher North America, a leading manufacturer of commercial, industrial and consumer cleaning equipment, has selected Indaba Group to provide a comprehensive enterprise Magento solution with strategic digital commerce consulting and management.
Karcher North America is one of the largest subsidiaries of The Karcher Group, which is headquartered in Winnenden, Germany with more than 10,000 employees worldwide. The Karcher Group is a world market leader in cleaning technology. In fact, Karcher is so well-known in Germany, that when people take their vehicle in for a cleaning, they say they are going to “karcher” their car!
Karcher North America employs some 1,150 people in eight locations (including four manufacturing facilities), producing and distributing products and services under the brands Karcher, Windsor Karcher Group, Landa, Prochem Karcher Group, Hotsy, Water Maze, Graco, Spraymart, Cuda, and Shark. Products include hot and cold water pressure washer parts, accessories and machines, and commercial and industrial grade, floor-cleaning equipment.
Like so many B2B verticals, the entire commercial cleaning products industry has been slow to bring their products online and offer a true ecommerce solution. Karcher recognized that consumer purchasing habits are evolving, and that they needed to offer their customers a new and convenient way to find and purchase products. With this new project, Karcher will further establish themselves as a leader in the space, offering one of the widest and most accessible selects of aftermarket pressure washing and floorcare parts and accessories around the globe.
This exciting new partnership started with a comprehensive project discovery phase, which included an in-depth review and documentation of Karcher’s technical specifications relating to its integration with SAP, a highly customized enterprise resource planning system, as well as an analysis of their digital marketing footprint. This discovery phase allowed Indaba to gather proper technical and marketing insights required to scope and cost out the project.
Indaba also created a detailed project plan with milestones and deliverables laid out for each team. This project plan will serve as the foundation for the ensuing 4 month project, which entails redesigning and rebuilding the two different e-commerce web properties belonging to Karcher, spraymart.com and customer.spraymart.com. Both properties will be fully integrated to SAP and Karcher’s internal processes – an enterprise level SAP integration.
The integration phase of the project consists of building and connecting custom database views and web service calls to validate real time e-commerce product and order status with SAP. Inventory, fulfillment, accounts receivable, and warehouse distribution are managed inside of SAP, and order authentication takes place in the Magento e-commerce platform, which makes the intricate SAP integration so critical to this project. More than 100 hours of research and discovery were expended to collect as many details as possible on the integration to execute a streamlined implementation with Magento and SAP.
Indaba Group will also be conducting in-depth research on Karcher’s potential and existing customers to better understand their purchase journey, online behaviors, and brand perception. This research will guide content used on the site and throughout other marketing channels, and on-site optimization for organic visibility and authority.
Additionally, Indaba is building a custom payment gateway to support Paymetric (similar to Authorize.net), a payment processor that was required by the company. This feature did not previously exist in the Magento extensions and plugins marketplace.
Upon completion, the website will provide an avenue for B2B and B2C customers to access the aftermarket product catalog that Spraymart offers, as well as offer the ability to search by SKU to find aftermarket products.
“Signing Karcher presents us with the opportunity to work with an exciting company with a historic track record,” said Ryan Shields, CEO of Indaba Group. “This project suits our enterprise solutions expertise perfectly and we are proud to announce this business partnership. As with all of our customers, we aim to pursue a lasting and fruitful relationship with Karcher North America.”
The project has already commenced and the design, development and marketing teamsare hard at work. We couldn’t be happier to help this well-established company “karcher” their online presence and truly set the bar for the commercial cleaning products industry’s foray into ecommerce.